All work

Practice OS

Masters Spine Institute

A concierge spine surgery practice for cervical disc replacement.

Healthcare, Park City, Utah

Masters Spine Institute
2 min

for a patient to find out if they are a candidate

They had

Thirteen years of marketing, and the best patients still came from one billboard. No website worth sending anyone to, and no written way to screen candidates.

Now

Brand, site, AI intake and candidate pipeline built as one system. The right patient gets a fast call. Everyone else gets an honest answer.

What we built.

The site

  • A two-minute candidate fit flow
  • AI intake that answers from the practice's own facts
  • Secure imaging upload and e-signatures by link
  • Learning library with articles and video
  • Newsletter with preferences

The back office

  • Candidate pipeline with imaging review
  • Patient records, messages and reviews
  • Calendar with availability rules
  • Content studio and SEO workspace
  • A trainable intake agent with corrections
Candidate fit flowAI intakeImaging uploadContent studio